Sara Barber
sarabarber423@gmail.com
Portfolio ∙ LinkedIn
Experience
UX Designer, Accessibility Liaison
Arizona State University Mary Lou Fulton Teachers College
Phoenix, AZ | February 2023 - Present
- Crafted compelling, accessible, and data-driven user experiences for prospective students to increase enrollment.
- Solved any problem with user-centric design principles, while employing WCAG and university brand standards.
- Initiated a comprehensive website audit to improve SEO performance and site credibility while establishing procedures within the college to ensure accurate information would be accessible to students.
Contract UX Designer
Way Out Game
Remote/New York, NY | September 2022-January 2023
- Designed and developed the organization’s branding, video game prototype, and website.
- Conducted user research with professionals at universities, corporations, and dating apps.
- Developed a comparative and competitive analysis of other video games and advocacy tools on the market.
Volunteer UX Designer
Open Door Legal
Remote/San Francisco, CA | July 2022-February 2023
- Interviewed the organization’s clients, donors, frontline team, and attorneys in order to synthesize pain points for the website's redesign.
- Advocated for multilingual, technologically-opposed users to remain at the forefront of the design process.
- Created user personas, affinity maps, journey maps, and user flows to clearly identify and convey what the users need.
- Presented to stakeholders and conducted usability testing before developing redesign in WordPress.
Social Media Communications Coordinator
Museum of Jewish Heritage - A Living Memorial to the Holocaust
New York, NY | March 2020-May 2021
- Implemented a data-driven social media strategy that increased online following by 17%, while creating sensitive and moving content for a total of 150,000 followers across Facebook, Instagram, and Twitter.
- Collaborated with departments across the Museum to spearhead content initiatives.
- Managed the Museum’s WordPress website and weekly MailChimp email newsletter.
- Designed digital and print collateral for galas, public programs, press releases, and exhibitions.
Marketing and Communications Associate
Third Street Music School
New York, NY | September 2019-March 2020
- Designed and strategically distributed print and digital collateral for students, parents, and potential new community members, resulting in a flux of new students.
- Produced a video application for a grant from the National Endowment for the Arts, allowing the school to receive major funding in time for the Coronavirus pandemic in order to financially able to adapt their operation.
- Organized, digitized, and repurposed 125 years of archival materials to use as marketing materials for the 125th anniversary of the school.
Editorial Operations Intern
Bustle Digital Group
New York, NY | May 2018-September 2018
- Reviewed employee applications, including cover letters, references, writing samples, pitches, and decided who would move forward in the hiring process.
- Conducted interviews to determine suitable candidates for each brand and role’s open positions.
- Coordinated internship program correspondence, special events, and guest speakers for 18 interns and designed a webpage for the internship program.
- Represented the company at career fairs and recruited potential hires based on the company’s staffing needs.
Marketing Assistant
Boston Review
Boston, MA | May 2017-August 2017
- Designed advertisements for the website to correspond with contests and promotions.
- Strategized and implemented ways of engaging new audiences through print and online media.
- Increased outreach and membership loyalty by defining brand recognition and values.
Education
General Assembly
User Experience Design Immersive
Emerson College
Bachelor of Arts in Writing, Literature, and Publishing with Minors in Marketing and Photography
Skills
UX/UI Design, Product Design, Accessibility, User Research, User Flows, Journey Maps, Wireframes, Prototyping, Web Design, Mockups, Information Architecture, Project Management, Branding, Social Media, Data Analytics
Software: Figma, HTML, CSS, Drupal, WebFlow, WordPress, Adobe Creative Suite, Sketch, InVision, Miro, Microsoft Office Suite, Google Workspace, AirTable, Wrike, Jira